Researching the Employer

Knowing as much as you can about the company will show that you've gone the extra mile to prepare, and that you care about the job and the company. It will also help you get ready for the interview and figure out which aspects of your history and personality will be important to highlight. And finally, being knowledgeable about the company may set you apart from other applicants.

There are a variety of tools you can use to research companies:

  • The Public Library (books, periodicals, magazines, etc.)
  • Literature from company's public relations department
  • Annual reports
  • The Internet

Some key things you'll want to know about the company:

  • What they do
  • How big they are
  • What kinds of products and services they sell
  • Who their customers are
  • Their general "history" (what makes the company unique, how did they achieve their success, where are they going)
  • How their business is structured
  • What their financial status is
  • What kind of reputation they have
  • Their primary competitors